{"podcast":{"id":"p_hx19rnjd","appleId":"1150510297","podcastIndexId":"714258","name":"How I Built This with Guy Raz","description":"Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by v...","thumbnailUrl":"https://content.production.cdn.art19.com/images/56/ae/46/57/56ae4657-2aa7-4cfc-8ddf-9be24410d5ed/a42755c24a721ea0aaed99c400150d8e67da266430f4bf312684a4bd64e5a1b2f4be14f56746ce0633855e356d7a41a0973d96be2dd0f1d4a174bbe7f456aa4e.jpeg","featured":true,"lastCheckedAt":"2026-04-05T09:19:05.995Z","status":"active"},"episode":{"id":"e_0xvvzwdg","name":"Poppi: Allison and Stephen Ellsworth.  From Farmers Market Vinegar Drink to $2B Soda Sensation","thumbnailUrl":"https://content.production.cdn.art19.com/images/56/ae/46/57/56ae4657-2aa7-4cfc-8ddf-9be24410d5ed/a42755c24a721ea0aaed99c400150d8e67da266430f4bf312684a4bd64e5a1b2f4be14f56746ce0633855e356d7a41a0973d96be2dd0f1d4a174bbe7f456aa4e.jpeg","publishedAt":"2025-09-22T07:10:00.000Z","isTeaser":true,"summary":"```markdown\n## Speakers\n\n* **Allison Ellsworth**: Co-founder of Poppy, a beverage company that started with a vinegar drink and evolved into a prebiotic soda brand sold to Pepsi for nearly $2 billion.\n* **Stephen Ellsworth**: Co-founder of Poppy, who helped transform his wife's vinegar drink into a successful business alongside her, focusing on the operational and branding aspects.\n\n## About the Episode\n\nIn this episode, Allison and Stephen Ellsworth share the journey of Poppy, a beverage company that evolved from a homemade vinegar drink to a $2 billion soda brand. Initially, Allison began making a drink from apple cider vinegar to address her health issues, which Stephen helped bottle and sell at local farmers' markets. However, they faced branding challenges that led to a pivotal moment when they decided to rebrand as Poppy after appearing on Shark Tank.\n","appleId":"1000726532162"}}