{"podcast":{"id":"p_r15pvps5","appleId":"958230465","podcastIndexId":"938150","youTubeId":"PLnJFlI3aINuUNaznonoFEgMUGLBiLmB-w","name":"Twenty Minute VC","description":"The Twenty Minute VC (20VC) interviews the world's greatest venture capitalists with prior guests including Sequoia's Doug Leone and Benchmark's Bill Gurley. Once per week, 20VC Host, Harry Stebbings is also joined by one of the great founders of our time with prior founder episodes from Spotify's Daniel Ek, Linkedin's Reid Hoffman, and Snowflake's Frank Slootman. \n\nIf you would like to see more of The Twenty Minute VC (20VC), head to www.20vc.com for more information on the podcast, show notes, resources and more.","thumbnailUrl":"https://static.libsyn.com/p/assets/4/d/e/3/4de30750ab1da88916c3140a3186d450/20VC-profile.png","featured":true,"lastCheckedAt":"2025-06-03T01:54:39.094Z","status":"discontinued"},"episode":{"id":"e_8m664j1c","name":"Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226","thumbnailUrl":"https://i.ytimg.com/vi/MDPmVw1HA1o/maxresdefault.jpg","publishedAt":"2024-11-15T15:00:24.000Z","isTeaser":true,"summary":"```markdown\n## Speakers\n\n* **Raman Malik**: Raman Malik is the Head of Growth at Perplexity, overseeing growth marketing, onboarding, activation, retention, and monetization. Prior to joining Perplexity, he was an early member of Lyft's growth team and had experience as a founder.\n\n## About the Episode\n\nIn this episode, Raman Malik discusses his journey and experiences in driving growth at Perplexity, emphasizing the importance of understanding user retention and activation to optimize growth strategies. He details how partnerships and organic word-of-mouth have driven the majority of Perplexity's growth, accounting for about 80% of their acquisition. Raman also addresses the significance of identifying milestone metrics to monitor user engagement and retention effectively, pointing out that achieving three queries in a user’s first session can enhance retention likelihood.\n","appleId":"1000677054381","youTubeId":"MDPmVw1HA1o"}}