{"podcast":{"id":"p_y0jV6TnH","appleId":"1050462261","podcastIndexId":"48166","youTubeId":"PLjZkFWu3rWSE2cZ8L2CbiRMmHtJeF0kHh","name":"Acquired","description":"Every company has a story.\n\nLearn the playbooks that built the world’s greatest companies — and how you can apply them as a founder, operator, or investor.","thumbnailUrl":"https://img.transistor.fm/fES9gAnb85yL-kU_eesL1IwgQ9a64JeQM54PseJdglc/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zZWVm/MzgyOGZmMzkxOWYz/YWVhNzUwMGUxMGIx/YmY3NS5wbmc.jpg","featured":true,"lastCheckedAt":"2025-09-29T07:21:19.695Z","status":"discontinued"},"episode":{"id":"e_amvdpmdd","name":"IKEA (Audio)","thumbnailUrl":"https://i.ytimg.com/vi/B1RafoZ1MzM/maxresdefault.jpg","publishedAt":"2024-11-18T05:30:03.000Z","isTeaser":true,"summary":"```markdown\n## Speakers\n\n* **Ben Gilbert**: Co-host of the Acquired podcast, Ben is a technology and business enthusiast who discusses the stories behind successful companies.\n* **David Rosenthal**: Co-host alongside Ben, David brings insights into business strategies and models, particularly in the retail and tech sectors.\n\n## About the Episode\n\nIn this episode, Ben and David dive into the history and business model of IKEA, exploring how the company has maintained its unique position as the largest furniture retailer in the world with only about 5% market share. Founded by Ingvar Kamprad in a rural Swedish town in 1926, IKEA transitioned from a small mail-order business to a global phenomenon through strategic innovations, including its famous flat-pack furniture and a distinctive in-store shopping experience that encourages customers to spend more time browsing. The episode examines how IKEA’s quirky branding, catalog marketing, and commitment to affordability have led to a high volume of sales while circumventing traditional retail competition.\n","appleId":"1000677277227","youTubeId":"B1RafoZ1MzM"}}