{"podcast":{"id":"p_hx19rnjd","appleId":"1150510297","podcastIndexId":"714258","name":"How I Built This with Guy Raz","description":"Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by v...","thumbnailUrl":"https://content.production.cdn.art19.com/images/56/ae/46/57/56ae4657-2aa7-4cfc-8ddf-9be24410d5ed/a42755c24a721ea0aaed99c400150d8e67da266430f4bf312684a4bd64e5a1b2f4be14f56746ce0633855e356d7a41a0973d96be2dd0f1d4a174bbe7f456aa4e.jpeg","featured":true,"lastCheckedAt":"2026-05-06T13:29:52.094Z","status":"active"},"episode":{"id":"e_zv9d259r","name":"Don Vultaggio: AriZona Beverage Company - The Snap Decision That Outsmarted Snapple","thumbnailUrl":"https://content.production.cdn.art19.com/images/56/ae/46/57/56ae4657-2aa7-4cfc-8ddf-9be24410d5ed/a42755c24a721ea0aaed99c400150d8e67da266430f4bf312684a4bd64e5a1b2f4be14f56746ce0633855e356d7a41a0973d96be2dd0f1d4a174bbe7f456aa4e.jpeg","publishedAt":"2025-09-01T07:10:00.000Z","isTeaser":true,"summary":"```markdown\n## Speakers\n\n* **Don Vultaggio**: Co-founder of AriZona Beverage Company, Don Vultaggio transitioned from a beer salesman in Brooklyn to a successful entrepreneur in the iced tea industry, creating one of America's leading iced tea brands.\n\n## About the Episode\n\nIn this episode, Don Vultaggio shares the story behind the creation of AriZona Beverage Company, detailing his journey from the beer distribution business to the iced tea market in the early 1990s. After noticing Snapple's success during a winter day when iced tea was unexpectedly selling well, Don decided to innovate by putting iced tea in a tallboy can, a strategy that significantly differentiated AriZona from its competitors like Snapple. The episode discusses how this single decision helped launch a multi-billion dollar brand that quickly outsold Snapple.\n","appleId":"1000723131677"}}